Contact us: +1 (908) 264-9184 or email
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Pacific Identity Services
At Pacific Identity, we take care to provide our customers high quality services personalized for their unique needs. We help companies taking new products to market successfully.
Channel Building and Sales Ramp Up
Pacific Identity has experience from physical office start-up to development of a channel sales organization. The company provides consulting advice and can facilitate the actual work of setting up a local sales organization or acts as a sales agent, on interim or permanent basis.
Pacific Identity specializes in brand and credibility building for both the new company and the products and works with the client to establish the company with relevant resellers. Pacific Identity has the experience to set up a new American business and the contacts to get your product's name and good reputation localized for the American market. If you are a domestic company, we can also effectively represent your products and services.
As each engagement is specific in nature, please contact us for a comprehensive discussion on your specific needs and requirements.
Asian Manufacturing (CM) Vendor Management
To remain competitive, companies continue to move manufacturing operations to contract manufacturers in Asia. Pacific Identity helps navigate these difficult relationships with years of successful Asian interaction in Korea, Japan, Hong Kong, Taiwan and China.
John spent a good portion of his childhood in Asia and has throughout his twenty-five year business career, repeatedly and successfully utilized these skills to the benefit of his employers and customers. Pacific Identity focuses on building successful bridges between Asia and America as the company's name states. If your company is considering an Asian business relationship, or has issues with one, we can help.
Program Management
Cross functional program management of key products is a valued skill in today’s matrix organizations. Pacific Identity offers seasoned program management expertise, providing leadership and support of key product programs, large or small; strategic or customer specific.
Project Management
Many projects such as the management of beta test programs, early adopter programs, trade shows, road shows and the like are areas where Pacific Identity’s team of professional marketers and program managers can assist your needs. In this era of tight headcount and budgets, the “extra pair of hands” can make all the difference in the successful outcome of key project or event.
Product Requirements
With 25 years of progressive and successful product marketing and management experience, Pacific Identity’s product expertise can help draft and discuss winning product requirements with your internal teams, complete with business case justifications.
Product requirement definitions are the primary instructions for any product program team to develop the right product, “on time, on spec and on budget”.
Road Mapping
Strategic product portfolio planning is another key component of the product management process that at times can be overlooked. Critical revenue transitions, component obsolescence management and holistic product line planning are some of the important product portfolio issues that Pacific Identity can help with. Product road mapping can make a difference in efficiently spending on the right product development projects, in the right time frames.
Launch Readiness
Proper launch planning should be an integral part of all product programs. Pacific Identity works with your team to insure that a world-class holistic launch is prepared in parallel to the great technical work on a new product, insuring a steep ramp-up of revenue and a more rapid ROI.
Pacific Identity can assist you in building a solid launch plan where all the following deliverables are included:
- Sales tools
- PR programs
- Demand generation programs
- Internal training and partner training
- Product availability
- Pricing
- Early adopters programs
- Coordination with the organization's service and support groups
Additionally, we can take leadership in developing and implementing the different programs.
